System Thinking In Healthcare Nursing Essay

System Thinking In Healthcare Nursing Essay The health care system can be defined as a set of interrelated parts or agents, which include caregivers and patients, bound by a common purpose and acting on their knowledge. This great number of interconnections within and among makes the healthcare organisation complex (IOM, 2009). Such complexity brings problems and opportunities and requires organisations to adjust to the changes. The ability to understand and respond to both the external and internal environments might require a holistic thinking approach of the system (Lebcir, 2006). Systems consist of interrelated, interacting and interdependent parts configured in a manner that produces a unified whole. System thinking studies these components parts, their interrelationship and the way they function as a whole. According to Senge (1993), system thinking is a conceptual framework, a body of knowledge and tools that has been developed to make the full patterns of systems clearer, and to help see how they can be changed effectively. There are various system thinking approaches and the essay will review some methodologies that were used in managing the case study of Ashford hospital. 1.1 Case Study- Ashford Hospital Earlier in the year, Ashford hospital which serves quite a large population experienced severe pressure on service. The hospital had 67 ward beds. Patients had to wait for long in chairs or trolleys at accident and emergency unit (A E) before they could be admitted into the wards. This led to overcrowding of AE unit. Patients were asked to stay away from the hospitals AE unless absolutely necessary. The healthcare providers were put under pressure and resulted in trading of blames amongst them. Patients were no longer satisfied with the quality of care. The management of the hospital was disturbed and wanted a way out of the messy situation. 2 Soft Systems Methodology (SSM) SSM is an action oriented approach for tackling perceived real world problematic (social) situations ( Checkland and Poulter, 2006). Appendix A shows the SSM process steps that were followed in the course of investigation. 2.1 Finding out An investigation team was invited by Chief Executive (CE) and introduced to some health workers. Using the SSM the first stage was to identify and provide a brief description of the situation. Due to the workload the clinicians were encountering, getting them round a discussion table wasnt easy. However, the investigation team moved around asking questions and observing proceedings. A rich picture was developed to help capture the main entities, structures and view points in the problem situation of Ashton hospital (Figure1, Appendix B). As part of the finding out, the team had to identify key roles that were affected in this situation (Analysis 1). The team already knew who the client was because it was the CE who requested for intervention. The nurses and doctors (some with specialisation) in A E provided treatment to patients with various illnesses and injuries.. Where necessary, patients were moved to the ward. The bed manger allocated beds to patient, while the ward manager supervised the ward. Table1 shows the outcome of Analysis 1 while table 2 shows the worldviews of the issue owners. Having known the key issue owners, the social texture (Analysis 2) of the issue owners in term of their role in the hospital, the norms (expected behaviour associated with such role) and the values (standard by which behaviours are judged) were identified. This is illustrated in table 1 of Appendix B. A political analysis (analysis 3) which enriched the cultural appreciation previously obtained through Analyses 1and II was done. The essence was to find out the disposition of power associated with the roles within the hospital thereby buttressing our cultural understanding of the situation. The CE, being the head of the hospital, had positioned power over other roles while the doctors enjoyed expert power across the hospital. The details of the analysis 3 are shown in figure 2 of Appendix B. The culture analysis provided a basic for identifying the relevant issues, actors and conflict in the hospital. The Client- person(s) who caused the intervention to happen The Chief Executive of Ashford hospital The Practitioner- people performing the investigation The Investigation team (Us) The issue owners-people who are concerned about or affected by the situation. Doctors, Bed managers, nurses, patients, ward managers, Chief Executive Table 1: Analysis 1 (the Intervention Itself) in Ashford hospital case study Issue owners World views Chief Executive Targets must be met with the available budget Doctors Patients need to be given effective treatment before they are discharged Bed manager Doctors do not discharge patients on time and are always bed blocking Patients We need better healthcare service; we Need to get well before we are discharged Ward managers High standards must be maintained in the ward Nurse To many patients to cope with Table 2: Worldviews of the issue owners in Ashford hospital case study. 2.2 Making Purposeful Activity Models. According to Checkland and Poulter (2006), every human situation reveals people trying to act purposefully. The models of purposeful activity system viewed through the world view of the doctors and the bed manager were considered very relevant. This was because the doctors made decisions on patients that needed admission while the bed manager was involved in allocation of beds. In order to model the purposeful activities, root definitions describing the primary activity processes and functions were developed using a mnemonic CATWOE analysis. Appropriate root definitions for the primary functions performed by doctors and bed manager were formulated as follows: A doctor system to provide quality and effective treatment care, through the use of appropriate acquired knowledge and hospital resources in, order to improve patients condition. A bed manager system that provides timely placement of patients in wards, by optimizing the use of available hospital beds, in order to contribute to quality and effective patient care. Tables 3 and 4 show the purposeful activity models for the Bed Manager and Doctor respectively. The conceptual purposeful activity models are illustrated in figure 2 and 3 of Appendix B. Purposeful Activity model 1 Root definition A bed manager system that provides timely placement of patients in wards, by optimizing the use of available hospital beds, in order to contribute to quality and effective of patient care. Activity name Admission of patients Task Primary task Customer Patients, doctors Actors Bed manager Transformation process Patients are admitted in hospital ward beds Worldview Doctors do not discharge patients on time and they contribute to bed blocking Owners Bed managers, doctors, ward managers, nurses Environment Number of beds, bed management and ward policies Efficacy Are beds available for patients? Are beds data correct? Efficiency How long do patient wait before being admitted? Do patients over stay on ward bed? Optimal bed usage, waiting time Effectiveness Have all patients been admitted on time? Table 3: Purposeful Activity model of Bed Manager. Purposeful Activity Model 2 Root definition A doctor system to provide quality and effective treatment care, through the use of appropriate acquired knowledge and hospital resources in order to improve patients condition. Activity name Treatment and admission of patients Task Primary task Customer Patients Actors Doctors Transformation process Patients are admitted and treated in the hospital Worldview Patients need to be given effective treatment before they are discharged Owners Nurses, doctors, bed managers, ward managers Environment Bed management and ward policies, availability of beds Efficacy Have patients been treated and admitted Efficiency Are patients getting better?, cost of drugs, time Effectiveness Have all patients been treated and admitted on time? Table 4: Purposeful Activity model of Doctors 2.3 Discussion and Outcomes. Activities in conceptual models developed were used for the discussion. The most significant finding that resulted from the investigation was in the area of discharge. The actual problem which was assumed to be limited to the AE was actually as a result of failure to adequately plan discharge in the wards. When the rate of patients needing admission increased, there was a need to change discharge plans. However, it was realised that the doctors did not change discharge behaviour and created waiting lists for patients that needed admission. Facilitated brainstorming sessions resulted in identifying number of contributing causes of delayed discharge. Discharge was done after ward round which took place in morning during week days alone. Insignificant numbers of discharge were done over the weekend because there was no major ward round. This meant that most patients needing admission in A E over weekend had to wait till following week before beds could be arranged for them. This also compounded the bed crises. A discharge project team was immediately set up. The main function of the discharge team was to carry out additional ward rounds in the evenings and on weekends so as to discharge patients and free up more beds. They were able to indentify other causes of delayed discharge and resolved them. This ensured timely discharge fashion which then freed up beds for patients in AE. 2.4 Strength and weakness of SSM The methodology provided guidelines that were flexible to apply. The use of models provoked debate and learning among the issue owners. Through discussion and debates, the hospital was able to realise that there was a need to amend patient discharge policy. However, this methodology could not satisfy everybody. Some of the discharge decisions were not favourable to the ward patients. Also members of the discharge team had extra work to do and ways of compensating them were not discussed. This could be seen from Jackson (2000) arguments that SSM tends to favour the more powerful people in the system while genuine participative debate could be severely constrained. 3.0 Thinking Differently Most of the inventions in our society today, such as electricity, telephone, automated teller machine and many more, are the results of some people who decided to think differently. Thinking differently involves using innovative and creative approaches to transform healthcare delivery service (NHS, 2007) The first stage was to stop and think of the whole situation and identify areas where creative thinking could improve matters. It was observed that there was poor co-ordination of patients and beds management while poor communication existed between the bed manager and other clinicians, in the wards and A E, about bed availability. A tool called Others Point of View (OPV) was then selected to describe the issue from others peoples perspective. The aim was to generate some alternative ways of framing the problem and to think about what other people might say about bed management of the hospital. Hotel manager Despite their poor hospitality, they still have more clients.poor service in hotel industry will make you to be out of business Service Consultant Poor customer service in the hospitalno regards for patientscustomers are kings ..so are the patients Journalist Taking the sick to a sick hospital. Patient -This is disgustingwhere else do they want us to go to? The second phase allowed clinicians to brainstorm and come up with ideas. At this stage no idea was good or bad. It allowed for people to speaking out their imaginations. The Fresh eyes tool was picked to see how similar issues were managed in other industries and the possibility of adopting the solutions into the hospital. Hotels- Hotels manage rooms, checks customers in and out using software systems designed to help administrator to track all rooms availability. University- students can book their accommodation online while a system assists in organising and allocating rooms to students Airline Airline Reservations Systems that manages airline schedules, fare tariffs, passenger reservations and ticket records. This gave us insight to how clients and resources were being managed in other industries. The stake holders then agreed to try out a bed management information system. The hospital implemented bed management information system on a small scale and some of the benefits were highlighted (Table 5). Real time online monitoring of bed position, bed manager did not have to go round wards again It improved communication between units for patient admissions Saved time searching for available beds in the hospital It provided an overview of bed occupancy rate in hospital It was user friendly and easy to use. Enabled more accurate allocation of beds for emergency patients Table 5: Realised benefits of Bed management information system after implementation. 3.1 Strength and weakness The thinking differently methodology was a powerful tool in stimulating thinking and lots of ideas were suggested. However, this took time and caused arguments as feasibility, advantages disadvantages and risk of each idea were all argued out. Also, traces of people trying to impose their ideas on others were noticed while others brought up ideas that would satisfy their own interest. 4 System dynamics System dynamics is an approach and simulation technique for studying and managing complex feedback systems, that are seen in business and other social systems (SDS, 2009). According to Jun el at (1999), there has been increased use of simulation in healthcare. This could be attributed to numerous success reports of using simulation to address health care system problems and availability of simulation software packages. The methodology was used to estimate and manage the aggregate flow of patient through the hospital and its environment. As the number of people visiting AE increased, it in turn increased the number of people who needed hospital admission. Also, as patients waiting for bed increased, it caused an increase in number of patients that were discharged home early. This is illustrated in Figure 1. There was the need to control the number of patients coming through A E. The availability and use of other healthcare facilities such as GP practice, community care and nearby hospitals would have a negative feedback on the inflow of patients into aE. This would directly affect the number of patients needing admission. Most of the patients that were discharged home might not have to return to AE as community care could assist carter. This methodology helped the hospital to forecast inflow of patients and ways that could be adopted to control it. Community care services around were informed about the situation of things in the hospital. In addition, ambulance bringing patients were informed ahead to make use of other hospitals or GP practices if condition of patient was not too severe. Figure 1: A model to show the flow of patients through the hospital 5. Conclusion The complex nature of healthcare system makes system thinking well-suited to tackle problems in this sector. The various methodology approaches used assisted in better understanding of the relationship between the various units in Ashford hospital and its environment. This showed that like any other system, no unit in the hospital is an island. The different methodologies applied in Ashford hospital situation yielded various positive outcomes that helped improved the problematic situation. While some of the methodologies used have their roots in action research, further participatory research will be carried out to investigate occupational work stress among the clinicians. This may help identify majors causes of stress associated with their workflow, how it affects their relationships with others and with the patients in particular. Word count -2034

King Corn

The Documentary ‘King Corn’ is an intersting and entertaining account that examines the impact of the corn industry on food production in America. The film follows Curtis Ellis and Ian Cheney, two recent university graduates who set out to study the overwhelming influence that industrial corn has on the varieties of foods that America consumes each year. The concept of the film is introduced when Curt and Ian have samples of their hair examined, and are surprised to find out that the large amounts of carbon found in the samples originates from ingesting corn products. Many people including myself, would likely be shocked upon hearing this fact, based on the traditional concept of corn; being the small yellow vegatable enjoyed on occasion at most. Sharing this viewpoint, the boys become interested in finding out for themselves why it appears that they are eating so much corn; and hence the topic of the documentary. They decide the best plan of action is to travel to Greene, Iowa, and grow 1 achre of corn to establish how this plant is transformed into so many of the foods that we each. This critique aims to examine some of their findings and discuss the influence and credibility of their arguments. In short, the issue the film addresses is the overwhelming reliance that the American food industry has on the growth and production of corn and its various bi-products. From first glance, many may inturpret this issue as not being a huge problem; after all, when I think of corn, I think of a vegetable. There are certainly other ingredients that would appear to be much more detremental to the health of consuming citizens. But as the film progresses, the viewer learns that the type of corn and it’s bi-products being considered, is far from the conventional concept. While in Iowa, Curt and Ian learn from local farmers, professors and other stakeholders within the industry that the corn they are producing will be used for a variety of purposes, two of the main ones being feed for cattle, and high-fructose corn syrup. As their tiny achre grows, they set out to research the implications of using the corn based products for these purposes. Generally, the documentary took the position that current usage of these products in the food industry promotes a variety of health issues, which will be discussed further in this paper. The corn industry has evolved significantly over the past several decades, not only due to technological advancement, but also the types of corn grown, and purposes that it will serve. The latter cause being fuelled exclusively by the changes in consumer demand, specifically referencing the food industry. This type of industry is largely driven by situations where there is high buyer power; that is, food companies produce the types of food that the consumer wants to eat, rather than what the company wants to produce. As commonly known, several businesses especially in the fast food industry, do not operate on the basis of providing healthy options for consumers to enjoy. Rather, they aim to offer cheap food that consumers want to have. In my opinion, this concept outlines a large point being made by the film; the fact that consumer demand has driven the corn industry (and thus the food industry) to evolve over the past several years into its current state. The bottom line of this argument is that corn is being used in the massive quantities we know of for the very simple reason that is it cheap. To illustrate this point, I will focus on the two main bi-prodcuts of corn that were examined during the film. First, high-fructose corn syrup is used as a sweetner for products ranging anywhere from soft drinks to pasta sauce. In reality, ingesting too much of this sweetner can be very hazourdous to someone’s health, and too much of the product can cause certains conditions such as obeisity and diabetes. This corn syrup has stolen a huge market share from conventional sugar over the last few decades, for no other reason aside from the fact that it is a cheaper alternative, and thus more appealing for businesses to use. As Curt and Ian prove in the film, almost anything processed food imaginable contains at least some quantity of this high fructose syrup, a direct bi-product of corn. The other main product analyzed is the use of corn as animal feed, which is a large source of food for specifically chicken and cattle. These corn-fed animals are themselves processed and used to make the all-American favorite meals. It was starting to become clear to the boys, and the viewer of the film where all this corn was coming from, and offered a justification for the massive size of this industry. During one the interviews, Curt and Ian spoke with a cattle rancher who owned a feed lot. He explained that the cows diet consisted of mainly corn because it was cheap to buy, and was successful in quickly supporting the cow into mature weight, available for slaughter. The farmer had one particularly interesting statement which captured a lot of the concept of the film, suggesting that if people wanted grass fed cows, he would raise grass fed cows. The reality is, grass fed cows are more expensive, a cost ulitmately borne by the consumer. Although much leaner and healthier meat, grass fed cows are not raised as often as corn fed cows because it wouldn’t allow consumers to purchase their favorite fast food burgers at the same price. Even the corn farmers interviewed during the film suggested that they knew their corn was used to create unhealthy foods, but that had become the reality of the food industry. Being producers of a raw material, their livelihood relies on growing corn that the American economy demands. Throughout the film, there are several points of interest made to support the argument that corn products were used to process several health threatening products. The filmakers chose to interview a variety of professionals, mostly university professors, which added to the credibility of of the argument being proposed. The opinion was fairly unanimous that the corn products in the United States are fuelling unhealthy diet choices, and resulting in some of the problems with obesity and other conditions that the country is dealing with. The film was successful in proving its point that the American food industry has evolved to become highly reliant on corn and it’s bi-products. Furthermore, it was able to reliably convey the idea that the exessive consumption of these products had potentially serious health effects. Given these facts, the film is not designed to attack the corn industry, as if they are the reason for these harmful additives in the food being eaten. The onus is really on the consumer; as mentioned, the reason these unhealthy bi-products are being made is in response to the demands from American consumers, who want cheap and tasty meals. The unfortunate reality is that a large number of people fail to devote the right attention to what they are putting in their bodies. The most surprising point in the film was definitely the scale at which the corn industry operates. It was interesting to use the boys â€Å"tiny† achre of corn as a reference point, whereas it was stated that it is not uncommon for one farmer in Iowa to manage one thousand achres of corn each harvest. The shere size of the industry reflects the huge amount of demand placed on the food industry in America every year. Personally, the lack of comparison to other countries was probably where the film lacked in reference. It is fairly well known that the American population consumes more fast food then any other nation in the world, so it really comes as no surprise that the corn industry is as large as it is. I felt as though it would be interesting to compare the American reliance to corn and it’s bi-prodcuts to a country in Europe for example, where typically people eat healthier and less cheaply made, processed foods. Comparing another nation with the United States would suggest that American reliance on corn is not a necessity, but rather a consumer driven evolution in food choices.

IKEA Brand Scorecard Final Essay

Introduction The brandscore card is an essential element used to evaluate the overall equity of a brand. The scorecard is an effective way to asses the unmet needs of the brands customers, it enables the brand to stay relevant and effective in the marketplace in a methodological manner. The scorecard should be able to fill any gaps that have developed within the brand’s approach to management and its strategic direction, as well as developing and maintaining a functional management system that can grow as the brand grows, while remaining comprehensive and completely brand relevant. (Kaplan and Norton, n.d.) In terms of evaluating the current situation of a brand, a brand scorecard enforces a successful management plan by directly addressing what is at the core of the brand. It allows for the brand managers to objectively rate their brand against their own set of standards, based on their strategy. Brand Planning 1 IKEA’s Mission & Vision In order to create a viable scorecard to measure against the IKEA Brand against, it is important to define exactly what the vision and the mission of the IKEA Brand is and if they honour their vision and mission. According to IKEA’s business concept , â€Å"At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them†(Ikea.com, 2014). From their own definition of what their vision is it can be said that they aim to vastly improve the quality of the lives of people who are in a lower income bracket, whilst still maintaining a certain level of product superiority and status. The IKEA brands vision is to use the concepts of conservation and minimalism to their full potential, by focusing on the effectiveness of simplicity and the functionality of each product rather then purely the aesthetical components. The price of each IKEA product makes a large part of what their brand vision entails, â€Å"Low prices are the cornerstone of the IKEA vision†(Ikea.com, 2014). By using their low prices as the foundation of their brands vision, Ikea fulfils a widespread and need for product availability. 2 Potential Goals In line with the Ikea vision there will always be consumers in need of their products. By following their current goals such as: Keeping prices low – at design phase, there are strict product requirements which need to be met in terms of function, efficient distribution, quality and impact on the environment. A certain level of quality is always maintained – by using effective negotiation skills and carrying out rigorous quality control evaluations on their materials. Awareness and measurement of their brand environmental impact – Ikea are transparent in their approach to choosing suppliers and using sustainable materials that can be recycled and renewed as well as monitoring and controlling a high standard of their social and working conditions. Consumer friendly product – throughout the supply chain, Ikea is true to their environmentally friendly approach from raw materials all the way to the end user. Reduce carbon emissions – IKEA gave 9000 bycicles to their employees as well as subsidized their employees’ fairs to work. This increases healthy living for their employees and reduces carbon emissions. They also designed their water cans to stack on top of each other neatly, reducing the amount of trips it would take to transport them to the stores. Maintain existing stakeholder relationships – Ikeas ensures that the communication lines between suppliers, manufacturers and of their  stakeholders are clear and concise according to both their vision and mission. In order to access the potential goals of the Ikea Brand, it is necessary to consider the following statement â€Å"It’s not difficult to manufacture expensive fine furniture: just spend the money and let the customers pay. To manufacture beautiful, durable furniture at low prices is not so easy – it requires a different approach. It is all about finding simple solutions and saving on every method, process or approach adopted – but not on ideas.† (Ikea.com, 2014). We have identified two potential goals for Ikea: Simplistic Assembly Process – their assembling instructions are crafted so that consumer can easily interpret the instructions in a straightforward manor resulting in easy product assembly. Bettering current environmental impact – ensuring that they maintain their current best practice with specific reference to their means of distribution and manufacturing, by making sure that they are highly aware of the environmental impact of the resulting increased traffic that may occur from erecting stores. 3 Corporate Objectives To produce cheap and affordable product for the public and their customers To provide a better life for those who cannot afford expensive products To ensure that their customers find what they are looking for in their stores. To provide low prices without compromising on quality 4 Situational Analysis 4.1 Macro: Economical – High profits, high growth and good profit margins has contributed to the retail market. Social – IKEA have formed partnerships with WWF and UNICEF in order to educate others to be aware of child labor and destroying forests. Technological –IKEA have use excellent recycling methods and also encourage their stakeholders to use technology to their advantage in terms of efficiency. Environmental – IKEA have implemented regular measurement tools and inspection to monitor all noise, water, air pollution such as the â€Å"E-Wheel† (IKEA, the Times 100) Legal – IKEA has in store terms and conditions and abide by industry best practice in the suppliers that they choose to work with and the standards that they demand on manufacturers in terms of the law. 1.2. Market The market – 43 manufacturing units in 12 countries. The Chinese market has almost doubled due to large urbanization needs. (Li Fangfang, China Daily USA, 29 August 2013). IKEA has almost 300 stores in 36 countries and 42 distribution centres in 18 countries and over 1000 suppliers. (National Geographic, 2013, n.d) Competitors – IKEA’s main competitors are: Wal-Mart Stores, Ashley furniture industries, Howden joinery group. IKEA have the competitive advantage because they have researched where to find the best resources, they have developed the latest technologies in manufacturing, they have encouraged their suppliers to use the latest in research and development and the have built sustainable relationships with their stakeholders. Consumers – IKEA has a wide spread target market as they have such a vast variety of products that are trendy and extremely affordable. It appeals to those wanting the latest styles but also to the market that cannot afford costly furniture. Location – IKEAS stores are generally located just outside of the main town due to their stores being so large. 4.3 Micro – SWOT Analysis Strengths: Powerful Brand Image Wide range of products & Styles Funky up & up-to-date Swedish designs Cheap & Affordable Able to assemble your own furniture One stop shop Friendly atmosphere and layout of their stores They have restaurants and day care Strong global sourcing Weaknesses: Assembling furniture yourself may not appeal to certain clusters of consumers Not too many stores across the globe For those looking for a quick shopping experience, the store might be unappealing IKEA Swedish designs could limit their target market Quality of furniture is not built to be life long Opportunities Untapped Markets (Africa) Make consumers more aware of IKEA Open high end stores or smaller express stores Create more online store presence Threats Increasingly competitive pricing Social trends such as a slow down in first time home owner buyers Economic factors such as less spending power due to recession effects 5 Key Issues Quality of Products – some products may vary in quality from country to country. Things such as a countries standards for manufacturing may not be as high compared to another country and therefore the end product could be different. Size of organisation – if there are any changes implemented to IKEA’s strategy or operations, it is difficult to roll out to their entire organisation as they are so massive. Differentiation – with the current  economic climate, many furniture stores are producing low cost furniture but may not have the same sustainable values as IKEA. This makes it challenging for IKEA to keep their costs low as well as try and differentiate themselves from their competitors. Spending Power – The economic recession has hit consumers hard and therefore they have less spending power which has lowered expenditure on goods such as furniture. 6 Assumptions The Ikea brand assumptions are based upon their established and successful financial revenues: The Brand has remained current, both socially and culturally. The brand is empathetic and touches the consumers on an emotional level. There is a considered environmental plan that the brand is aware of in all of its practises. The brand focuses on upholding ethical business practises, it is transparent. 7 Segmentation, targeting and Positioning IKEA targets young and fashionable people as its main consumers; in particular those love modern furniture and accessories. Therefore, its products are more colourful and novel. In addition, IKE fixes the products’ prices at a lower level, which is quite attracting for the average consumers, such as white-collars. IKEA mainly target the younger market who like innovative products. 8 Brand objectives To increase market share in news segments such as Africa, Asia and South America. The benefits of this would be increased profits, brand awareness and increased market share. Reduce costs to appeal more to their intended target market in order to increase market share. One way in which IKEA are trying to cut costs is by 9 Strategies and plans IKEA plans â‚ ¬1.5bn investment in wind and solar energy through to 2015 as part of new sustainability strategy in order to be completely independent from using energy and resources. This will protect their consumer from price spikes and their own organization from fluctuating resource and energy prices. IKEA plan to become an energy exporter with their renewable energy.  IKEA has dedicated and committed themselves to making sure that delivery trucks are at least 60 to 70 per cent full. They will replace 1.2 million light sources in stores with low energy consumption LEDs, as well as only sell LED lights in their stores from 2016. (Will Nichols, BusinessGreen, part of the Guardian Environment Network theguardian.com, Tuesday 23 October 2012) 10 Communication Objectives To develop better communication and integration strategies so that IKEA has the same brand quality through their organisation internationally. 11 Task Budget The Ikea brand focuses on their project management, employee management and their resource management processes by directing all employees in a positive manner, â€Å"IKEA co-workers enjoy many advantages and opportunities from working in such a free and open environment – but all freedoms are counter-balanced with expectations. For example, the expectation that each co-worker is able to assume responsibility for his or her own actions. Although on the surface it is evident that we have a lot of fun together working at IKEA, at the same time all are expected to be very hardworking and conscientious. Here are some more examples to illustrate give and take, IKEA style.† (Ikea.com, 2014) By ensuring this positive management style they are able to entrust their business objectives to the right employees. Each task is managed and set according to specific and expected outcomes. The tasks and objectives can be achieved through their smart brand management and budgeting correctly. 1 – The IKEA brand makes a point of acknowledging its brand history and the various ways that it has left a brand footprint within its brand environment. There are however inconsistencies between what the employees think of the brand and what the consumers think of the brand. It can be recommended that the employee engagement efforts transcends into the appropriate marketing strategies targeted to the consumer. By doing so there will be a far more holistic brand perception. 2- The IKEA brand is targeted at a lower income bracket and it does this successfully by continuously seeking to source affordable and quality suppliers. The importance of continuously having their correct target market in mind is always a census thought in the mind of the brand managers. 3- The IKEA brand strictly sticks to their current corporate identity, all the brand collateral is consistent, they make a point of doing all marketing on an international level. However they must be couscous of their various contact points ( mainly at the smaller branches) as these are sometimes overlooked. 4 – IKEA is able to deliver a consistent product, there are various return policies in place that allows the consumer the ability to deal with any product issues in a simply and easy manner. 5 – IKEA is responsible towards all its stakeholders, it maintains the relationships by using proactive objectives to direct all of its future  interactions. The brand can improve its equity by reinforcing the current brand image internally, engaging with all the levels of employees. 6 – IKEA offers products that are appropriate to their brand visions, they better the lives of the consumers. 7 – IKEA offers various and innovation products. The brand should continue with their irreverent approach to innovation. 8 – IKEA has a pricing strategy that is unarguably inline with their brand identity. The pricing strategy has set a ideal brand expectation to the IKEA consumer, It is however of utmost importance that IKEA is alway consistent in terms of pricing. 9 – IKEA is aware of and involved with every product that they product, each is treated as potential development and there is no apparent product hierarchy. 10 – The IKEA brand is a green focused brand throughout its entire supply chain, it upholds a impeccable environmental process. However there is room for improvement within their distribution sector. References Businesscasestudies.co.uk, (2014). Introduction – Building a sustainable supply chain – IKEA | IKEA case studies and information | Business Case Studies. [online] Available at: http://businesscasestudies.co.uk/ikea/building-a-sustainable-supply-chain/introduction.html#axzz3BWC79qBb [Accessed 24 Aug. 2014]. Ikea.com, (2014). Our business idea – IKEA. [online] Available at: http://www.ikea.com/ms/en_SG/about_ikea/our_business_idea/index.html [Accessed 24 Aug. 2014]. Ikea.com, (2014). Our low prices – IKEA. [online] Available at: http://www.ikea.com/ms/en_SG/about_ikea/the_ikea_way/our_business_idea/our_low_prices.html [Accessed 25 Aug. 2014]. Kaplan, R. and Norton, D. (n.d.). The balanced scorecard. 1st ed. http://www.ukessays.com/essays/marketing/the-critical-issues-faced-by-ikea-marketing-essay.php Will Nichols for BusinessGreen, part of the Guardian Environment Network theguardian.com, Tuesday 23 October 2012 http://usa.chinadaily.com.cn/business/2013-08/29/content_16929111.htm http://money.howstuffworks.com/ikea4.htm (National Geographic, 2013, n.d, http://www.natgeotv.com/ca/megafactories/ikea-facts) Essays, UK. (November 2013). An Analysis Of Market Segmentation Of Ikea And Bandq Marketing Essay. Retrieved from http://www.ukessays.com/essays/marketing/an-analysis-of-market-segmentation-of-ikea-and-bandq-marketing-essay.php?cref=1 Essays, UK. (November 2013). Competitive Advantage And Problems Faced By Ikea Marketing Essay. Retrieved from http://www.ukessays.com/essays/marketing/competitive-advantage-and-problems-faced-by-ikea-marketing-essay.php?cref=1

India s An Environmental Hazard Essay - 1071 Words

In early November 2016, Delhi, India faced an environmental hazard that put citizens in a dangerous position. The air was filled with toxins that made it almost impossible for people within the city to go about their daily lives. Everywhere, people asked who was responsible for the problem and whose job it was to implement protections in order to avoid future difficulties. For one to fully understand this issue, they must analyze the monumental growth of cities in the 20th century, previous environmental issues, and India’s complex political past. These contexts can be used to develop a greater perspective on the impact of humans on the world and what actions might be taken to prevent further damage. The New York Times posted an article on November 7th titled, â€Å"Smog Chokes Delhi, Leaving Residents ‘Cowering by Our Air Purifiers’† that detailed the urgency of the issue. Deadly coarse and fine air particles reached concentrations that have been unheard of before, sixteen times the limit that India’s government considers safe. The personal damage sustained physically from daily exposure to these toxins is equivalent to smoking two packs of cigarettes a day, experts say. In an urban area as densely populated as Delhi, concern for the health of citizens is a top priority. Schools in Delhi cancelled classes for a period of three days to keep children, who are more vulnerable to long-term medical issues, inside. Citizens were worried, upset, and looking for a cause behind earlyShow MoreRelatedNatural Disaster1405 Words   |  6 PagesNatural Disasters With the tropical climate and unstable landforms, coupled with high population density, poverty, illiteracy and lack of adequate infrastructure, India is one of the most vulnerable developing countries to suffer very often from various Natural Disasters, viz. flood, cyclone, earthquake,forest fire, drought, etc. Asia tops the list of casualties due to natural disasters. Space technology plays a crucial role in efficient mitigation of disasters. Communication satellite providesRead MoreTourism : A Source Of Revenue Essay800 Words   |  4 Pagesmillion people travelling annually, it is the world s largest industry, with revenues of about half a trillion dollars a year, and averaging five percent annual growth. Tourism is the largest service industry in India, with a contribution of 5.68% of the national GDP and 8.78% of the total employment in India. 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Apart from the article 51A, various laws have been enacted for environmental protection such as Water (Prevention and Control of Pollution) Act. 1974, ForestRead MoreCauses And Consequences Of Poverty Essay945 Words   |  4 PagesA) Diversity of the causes of poverty in three different countries. â€Å"The causes of poverty include changing trends in a country s economy, lack of education, high divorce rate which causes feminization of poverty, having a culture of poverty, overpopulation, epidemic diseases such as AIDS and malaria, and environmental problems such as lack of rainfall†. (White, Killick Kayizzi, 2001) Almost half of the world over 3 billion people live on less than $2.50 a day. It is said that â€Å"aRead MoreNatural Disasters in India with Special Reference to Tamil Nadu6855 Words   |  28 PagesVol. 1(2) July 2012 59 ISSN: 2278-5213 REVIEW Natural disasters in India with special reference to Tamil Nadu A. 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